The strength of our marketing team in the Waikato Management School lies in our diversity. We come from different countries from around the world and we come from different disciplines: psychology, science, fine arts, economics, agriculture, education, and business.

This diversity combines to enable us to provide a wide variety of paper offerings covering all the key area of the marketing discipline and from a number of different perspectives. We are innovative teachers and our classes embrace a wide range of teaching and learning methods. 

In addition, we engage in leading-edge research, publish internationally, and receive global recognition.  Our publications appear in the top journals and books. We are one of only a few departments in Australasia that conducts ethnographic and phenomenological research whilst still retaining strong coverage of the traditional quantitative research methods.

Prof. Frank Scrimgeour joined the University of Waikato as a lecturer in 1989.  He was Director of the Management Research Centre and chaired the Economics, Finance and Tourism departments.  He served as acting dean of Waikato Management School before becoming dean in 2008.

He is now also the Chairperson of Marketing.