Department of Marketing
In our role as teachers, our commitment is to inspire and equip students to become business leaders of the future: customer-led, highly competent, entrepreneurial, visionary, wealth-creating, and socially & environmentally responsible.
In our role as researchers our commitment is to conduct leading edge research which enables marketing practitioners to improve their decision making, empowers consumers, allows society to better understand the role of marketing, and gives researchers new methods to investigate marketing questions.
Professor Frank Scrimgeour
Chairperson
